Overview
All events · all time
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Revenue by Signup Type
Products Purchased
Archival Plans
Conversion Funnel
Prospect → Booked → Customer → Delivered
Conversion Rates (%)
AOV by Funnel Stage
Event Comparison
Select events in the sidebar to compare
AOV per Customer — by Event
Conversion Rate — by Event
Event breakdown
Trends
How metrics shift event to event over time
Total Revenue per Event
Conversion Rate Trend
AOV Trend
Impact Analysis
Does X change the average sale?
Family Film Impact on AOV
Pre-Event Signup Impact
AOV by # of People in Film
AOV & Conversion by Signup Type
Pre-Event Contact Method
Pre-Event Purchase Intent
Follow-Up
Circle back dates, future orders, testimonials
⚠ Overdue Circle-Backs
Upcoming Circle-Backs